Posts Tagged 'media'

Reflections on 2008: The changing face of local media

Apart from the consulting work we did last year, we also invested a major amount of time and money into building a product called NYOOZE. We need to update the information on the website – so I’ll refrain from linking there at the moment.

NYOOZE is now available in the first version and we are pitching it as a white-label product to news oriented media companies with a local focus (i.e. local or regional newspapers, radio stations etc.). We are also targeting brands who may have an interest in building news oriented communities around their brand – i.e. a brand that sponsors sporting events for example. NYOOZE is designed to either run standalone or be integrated into an existing site.

NYOOZE allows news aggregation, user-generated content upload, 2-way Twitter integration and has mobile clients – amongst other things.

It also allows editors to “push” news items to the top of the page or add their own teasers to a user-generated news item – etc.

We had originally planned on finding external financing for NYOOZE – but that didn’t work out – although we had quite a few pitches and talks with VCs. Now of course that route seems even less likely.

So, for the beginning of 2009 we are concentrating on finding customers interested in this form of a social-news application and we now think this is probably the better way to get things off the ground.

I’ll keep you posted.